Whether you’ve seen them perform in legendary NYC venues like The Bitter End, Mercury Lounge and The Cutting Room, or heard them on SiriusXM, MTV’s ‘Teen Mom’ or Adult Swim’s ‘The Eric Andre Show’ – as Jack Black danced memorably to their undeniable groove – one thing’s for sure: rock-pop veterans SKYFACTOR know how to craft memorable and powerful songs whose melodies and edgy dynamics take the listener on a ride every time.
Formed on a rooftop in NYC’s East Village twenty short years ago, the band was first born when the musical paths of longtime friends Bob Ziegler (vocals) and Jon Rubin (guitar) crossed, and instantly the songs started flowing. It wasn’t long before they recruited Jon’s brother Cliff to join them on bass, and a few years later, enlisted Bob’s former bandmate Jason Taylor to step in behind the drum kit.
SKYFACTOR’s debut album in 2010, Daydreams, included the track “OK” which was featured on MTV and resulted in many thousands of streams and downloads around the world. The band then honed its musical chemistry and style for 2014’s Signal Strength, which yielded the local radio hit “Wake Up.” After countless gigs and festivals along the East Coast, including memorable slots opening for Soul Asylum, Augustana and Marc Cohn, the quartet released A Thousand Sounds, whose title track and music video features guest backing vocals from Ninja Sex Party frontman and Game Grumps YouTube star Dan Avidan (a.k.a. “Danny Sexbang”).
SKYFACTOR’s brand new album MASTER PLAN, available through Deko Entertainment/Warner Media Group, is the next step in their sonic evolution, as they stretch their sound even further thanks to a more ambitious level of songwriting and production. Whether it’s the opening intensity of “Help You Believe” or the Americana twang of “Something Good,” fans and critics alike have already embraced these compelling and at times highly personal songs, enhanced by special guest performers including keyboardist David Cook (Taylor Swift, Benson Boone), and even a string section for one of the album’s more introspective songs, “Streets of New York.”
As Bob says, “everything about ‘Master Plan’ is BIG: big guitars, choruses, big themes, just big.” And that reflects exactly who the band is today, as the group continues to evolve with its strongest and most mature effort yet.